Experiences are key to engaging customers. Sure, sometimes customers will want to just sit down and have a meal, have a tasting, eat dessert, or whatever your specialty is. But in other instances, they want to be entertained. By hosting different experiences throughout the year at your restaurant, you can bring excitement to their week. Offering these events can shake up your customer traffic and show your offerings in a new light. For example, going out for tacos just doesn’t have the same ring as heading to a Tex-Mex Taco Tuesday Fiesta. It’s all how you market it!
With any experience, there are a few must-do’s that come with planning a successful event at your restaurant.
- Plan in advance! There’s a sweet spot between giving customers too much notice and not enough. Have your events scheduled at least a month in advance.
- You have to advertise! No matter what kind of event you’re hosting for your restaurant, be sure to publicize it. Fliers, Facebook events, and staff advertising to customers are all great ways to let the public know about your big plans. If they don’t know, they can’t come!
Let’s take a look at some ideas you can put into action at your business:
Throw a Theme Party
This is a great way to show off the versatility and skills of your kitchen! There are so many themes out there, you may want to try and incorporate one into your regular monthly (or weekly) agenda. Themes could be food-based, TV show-inspired, sport-centered, and decade-focused- the options are endless! Having a theme in place can help dictate the menu, decor, music, and overall ambiance for the event. This is a great event to use sparingly to intrigue new customers and bring regulars through the door that might have been coming anyway.
Craft an Art Class
There are many different ways you can incorporate an arts and crafts night for your establishment. From crafting wood signs to painting a masterpiece, let your customers’ creativity run wild, all at your restaurant. This kind of experience works particularly well if you are a tasting room or winery where you serve alcohol (versus patrons spending their dollars elsewhere BYOB-style).
Not crafty yourself? No problem! Get in contact with a local crafter to supervise the project. Discuss how many they can oversee and the space you’re willing to dedicate. For this event, we recommend creating a limited number of tickets to not only pay for the crafter, but also have a “deposit” on the event. Include light appetizers and refreshments as part of the ticket, while also offering a special drink menu made for the event. Touches like this really elevates the event from an art class to a full experience, leading up to when your customer walks away with their latest craft creation.
Create a Contest
Bring out a little healthy competition between your customers with a fun contest! Contests can be as simple as karaoke, darts, or trivia. Show off your outdoor space with contests like cornhole, canjam, darts, or any other yard games that encourage customers to pal around and imbibe in the evening’s offerings.
Host a Yappy Hour
Dog-friendly patios may be the regular at your restaurant or bar, so why not make an event out of it! Many dog owners jump at the chance to have their dogs socializing while enjoying a night out for themselves. Host food or drink specials for the owners but don’t forget to have water and dog-friendly treats for the pups of honor.
Before you get too far in the planning process, check your local jurisdiction and codes to make sure you can comply with the laws surrounding dogs in restaurants or food-areas.
Help a Local Cause
Get old and new customers alike to rally around a cause at your restaurant. Having a fundraiser can be spectacular for business, employee morale, and most importantly, the cause! Working with a local school, team, or group promotes local partnerships and bring many new customers into your establishment. You may even gain a new crop of regulars!
If there’s not a specific event or cause you want to host at your restaurant, take a poll of your employees’ favorite causes. This can spark some ideas and even create a calendar of giving to get everyone on board.
What kind of experiences does your restaurant have to engage customers throughout the year? Let us know here or on Facebook. We’d love to hear your thoughts!
